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| Search Engine Barometer – September 2009 |
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| Below, you can find the search engine barometer for September 2009. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom. Google still reigns supreme in these 4 countries. |
| Cross section: |
- Study carried out from the 1st to the 30th September 2009
- Cross section of 12,189 websites
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| Yahoo! and AOL experience a slow-down in the United Kingdom |
The graph below shows an estimation of average traffic distribution by search engine which was recorded on websites in France, Germany, Spain and the United Kingdom in September 2009.
There have been no changes when the results for September 2009 are compared to the month of August: Google is still the leading search engine in each of the 4 countries. For example, on average 93.7% of all visits to a website in Germany were made through Google in September 2009. Google’s share continues to rise in France and in the United Kingdom:
- 88.3% in France for September: + 0.7 points compared to August 2009,
- 88.9% in the United Kingdom for September: +2.2 points compared to August 2009.
The market challengers remain stable compared with the previous month, except for Yahoo! and AOL in the United Kingdom:
- Yahoo! decreased by 1.3 points: on average, 4.4% of visits to a website in the United Kingdom were made through Yahoo! in September 2009, compared to 5.7% in August 2009 and,
- AOL decreased by 0.9 points: on average, 1% of visits to a website in the United Kingdom were made through AOL in September 2009, compared to 1.9% in August 2009.
Bing, the latest search engine to arrive on the market, does not perform very well and continues to lose ground in the United Kingdom.
Stay tuned as AT Internet Institute will provide a new Search Engine update next month.
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Methodology:
As is the case for all of our future studies, we are interested in the average distribution of visits, by search engine, which have been recorded by a certain cross-section of websites.
In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data suspects a dysfunction in the measure.
For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
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