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| Search Engine Barometer - October 2009 |
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| Below, you can find the search engine barometer for October 2009. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom. Google still reigns supreme in these 4 countries. |
| Cross section: |
- Study carried out from the 1st to the 31st October 2009
- Cross section of 12,466 websites
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| Google’s visit share increased by 0.5 points in the United Kingdom |
The graph below shows an estimation of average traffic distribution by search engine which was recorded on websites in France, Germany, Spain and the United Kingdom in October 2009.
There have been no changes when the results for October 2009 are compared to the month of September. Google is still the leading search engine in each of the 4 countries with an average record of 93.6% of all visits to a website in Germany in October 2009. Google’s share has remained stable in Germany and France but has risen in Spain and in the United Kingdom:
- 92.1% in Spain for October: + 0.3 points compared to September 2009,
- 89.4% in the United Kingdom for October: +0.5 points compared to September 2009 (+2.2 points in September compared to August 2009).
The market challengers remained stable compared to the previous month. Conduit experienced the most significant visit share decline with a 0.3 point-loss in Spain from September to October 2009.
Bing remains second in France, and retains its 3rd place in the other countries.
Stay tuned as AT Internet Institute will provide a new Search Engine update next month.
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Methodology:
As is the case for all of our future studies, we are interested in the average distribution of visits, by search engine, which have been recorded by a certain cross-section of websites.
In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data suspects a dysfunction in the measurement.
For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
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