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| Search Engine Barometer - November 2009 |
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| Below, you can find the search engine barometer for November 2009. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines. |
| Cross section: |
- Study carried out from the 1st to the 30th November 2009
- Cross section of 12,855 websites
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| 6 months after its release, Bing’s visit share is stagnating in France, Germany, Spain and the United Kingdom |
The graph below shows an estimation of average traffic distribution by search engine which was recorded on websites in France, Germany, Spain and the United Kingdom in November 2009.
Unsurprisingly, Google still reigns supreme in these 4 countries with an average record of 94.1% of visits coming from search engine to a website in Germany.
Bing remains second in France and third in Germany, Spain and the United Kingdom. With a visit share of 3.8% in France, Bing does not pose any problems to the leader.
There have been no changes in ranking, when the top for November 2009 is compared to the month of October. However, some evolutions in visits share have been noticed, in particular in Spain and the United Kingdom:
- Conduit, 2nd search engine in Spain, continues to lose ground for the 2nd consecutive month: 1 point less in visit share coming from search engines in 2 months (September: 3.3%, October: 3%, November: 2.4%),
- Yahoo!, after having fallen in September 2009 (4.4% vs 5.7% of search engine visits in August 2009), picks up in November (+0.7 points) without reaching its level of 3 months ago.
Stay tuned as AT Internet Institute will provide a new Search Engine update next month.
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Methodology:
We are interested in the average distribution of visits, by search engine, which have been recorded by a certain cross-section of websites.
In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data suspects a dysfunction in the measurement.
For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
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