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| Search Engine Barometer - January 2010 |
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| Below, you can find the search engine barometer for January 2010. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines. |
| Cross section: |
- Study carried out from the 1st to the 31st January 2010
- Cross section of 12,626 websites
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| Google surges in the United Kingdom at Bing’s expense |
The graph below shows an estimation of average traffic distribution by search engine which was recorded on websites in France, Germany, Spain and the United Kingdom in January 2010.
Google is still the leading search engine in each of the 4 countries with a visit share between 89.2% in France and 94.2% in Germany, on average for websites in January 2010. Google gained ground in the United Kingdom: +0.7 points compared to December 2009 and +1.9 points compared to September 2009.
Bing’s share experienced a decline with a 0.3 point loss in the United Kingdom and a 0.4 point loss in Spain. While Conduit retains its 2nd place and Yahoo! lost its 4th place in Spain to Ask.
Stay tuned as AT Internet Institute will provide a new Search Engine update next month.
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Methodology:
We are interested in the average distribution of visits, by search engine, which have been recorded by a certain cross-section of websites.
In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data suspects a dysfunction in the measurement.
For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
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