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| Search Engine Barometer - February 2010 |
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| Below, you can find the search engine barometer for February 2010. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines. |
| Cross section: |
- Study carried out from the 1st to the 28th February 2010
- Cross section of 12,605 websites
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| After an increase in growth in the United Kingdom since December 2009, Google drops by 1.6 points in February |
The graph below shows an estimation of average traffic distribution by search engine which was recorded on websites in France, Germany, Spain and the United Kingdom in February 2010.
With approximately 9 visits out of 10 on average per website, Google remains the leading search engine in each of the 4 countries.
Although the visit shares of the top 5 search engines in France and Germany remained stable between January and February 2010, there have been some changes in Spain and in the United Kingdom:
- The leading search engine‘s visit share decreased in the United Kingdom: 89.2% of search engine visits in February compared to 90.8% in January 2010, in other words a 1.6-point loss in one month. Yahoo! and Bing took advantage of the situation to glean some points: +0.6 points in visit share for Yahoo! and +0.7 points for Bing.
- Google gained little ground in Spain, with a gain of 0.5 points in February compared to January 2010 at Conduit’s expense (-0.4 points).
Bing’s visit share remained stable between January and February 2010 in France, Germany and Spain, 9 months after its release.
Stay tuned as AT Internet Institute will provide a new Search Engine update next month.
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Methodology:
We are interested in the average distribution of visits, by search engine, which have been recorded by a certain cross-section of websites.
In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data suspects a dysfunction in the measurement.
For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
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