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| Search Engine Barometer - December 2009 |
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| Below, you can find the search engine barometer for December 2009. It enables us to monitor the evolution of visit shares in France, Germany, Spain and the United Kingdom on traffic coming from search engines. |
| Cross section: |
- Study carried out from the 1st to the 31st December 2009
- Cross section of 11,383 websites
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| Yahoo! suffers a new setback in the United Kingdom |
The graph below shows an estimation of average traffic distribution by search engine which was recorded on websites in France, Germany, Spain and the United Kingdom in December 2009.
Google crushed its competitors in these 4 countries, in Germany in particular with on average 94% of visits coming from search engines for websites in December 2009. Google gained ground in France (+0.5 points compared to November 2009) and in the United Kingdom (+1.5 points). Yahoo! experienced a downturn in the UK: 3.6% of search engine traffic in December compared to 5% in November 2009.
There have been two changes in the German and French rankings this month:
- In Germany, web.de ranked in 5th place with 0.5% of search engine traffic replacing Ask,
- And SFR, in France, took 5th place from AOL with 0.6% of search engine traffic in December 2009.
Stay tuned as AT Internet Institute will provide a new Search Engine update next month.
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Methodology:
We are interested in the average distribution of visits, by search engine, which have been recorded by a certain cross-section of websites.
In order to establish the cross-section of websites to be used as part of a study, a website is only used if the selection criteria, which have been established previously, are respected. These criteria are very strict and their aim is to remove any websites which have an anecdotal audience, or a chaotic audience, or whose collected data suspects a dysfunction in the measurement.
For each country, only websites whose traffic has been mainly generated within the country itself are considered. In addition to this, only visits to these websites which have been generated within the country itself are considered.
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