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| Search Engine Barometer – August 2009 |
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| Below, you will find the search engine barometer for August 2009. It enables us to follow the evolution of visit shares in France, Germany, Spain and United Kingdom. Unsurprisingly, Google is still ahead in the market in these 4 countries… |
| Cross section: |
- Study carried out from 1 to 31 August 2009
- Cross section of 11,837 websites
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| Google still reigns supreme in France, Germany, Spain and United Kingdom |
The graph below shows an estimate of the average traffic distribution by search engine registered on websites in France, Germany, Spain and United Kingdom for August 2009.
Google is still ahead of search engine ranking in each of the 4 countries with, on average on websites, with nearly 9 out of 10 visits in France and United Kingdom and more than 9 out of 10 visits in Spain and Germany. Google’s share reaches its highest level in Germany with 93.8% of visits in August 2009.
The market challengers, in second place far behind Google, differ in each of 4 countries:
- In Germany: T-Online with 2% of visits on average per website in August 2009,
- In Spain: Conduit with 3.3% of visits on average per website in August 2009,
- In France: Bing with 3.9% of visits on average per website in August 2009,
- In the United Kingdom: Yahoo! with 5.7% of visits on average per website in August 2009.
In August 2009, Bing ranked second in France (3.9%), takes third place in United Kingdom (3.7%), Spain (1.6%) and Germany (1.3%). But compared with July 2009, Live Search’s successor doesn’t perform impressively. Its share remains stable in Spain, drops in France and in the United Kingdom. Only in Germany, Bing’s share slightly grows.
Stay tuned as AT Internet Institute will provide a new Search Engine update next month.
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Methodology:
As for all our future studies, we are now interested in the average distribution of visits registered for a cross section of websites, taking into account its search engine.
During cross section creation, we only consider the website if the established selection criteria are being respected. These criteria are strict; their objective is to eliminate websites with an anecdotal audience, a chaotic audience or whose collected data suspects a dysfunction in the measure.
For each country, we analyze the consultation of a website whose traffic is mainly generated in the country studied, and only visits coming from the associated country.
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